With Chinese New Year round the corner, I just want to take the opportunity to wish you all a Wonderful and Happy New Year!
May I also drop you a note to highlight some developments at STEP. STEP has grown dramatically from its beginnings as a niche society for UK-based accountants and lawyers working with trusts. We now have nearly 20,000 members across the world, from a broad range of professional backgrounds. STEP’s brand, which has remained the same throughout our journey from local society to global professional body, is therefore in need of change to reflect the STEP of today. As a result we have evolved our brand to one that presents us as a credible, established and modern organisation.
From 29 January 2015 all branches, chapters and regions across the STEP world will start to adopt the new STEP branding. For us in Singapore, we will adopt in all communications the new logo as follows:
It will also be timely for us to provide members with further information on the STEP rebranding at our forthcoming talk cum networking event on “The Jersey Experience – Fourteen Years of Trust Company regulation and the Impact on the Beneficial Ownership Debate” which will be complimentary for members. This event will be free for members on 24th March 2015 (click for details) so please register your interest. Separately, as part of our rebranding exercise, the branch committee members will also be hosting a lunch roadshow reception for various heads of professional and academic organizations in Singapore on the 27th March 2015. The purpose is to showcase STEP and publicize our new brand. With this initiative, we hope to foster ties and collaboration with other professional organizations for the ultimate benefit of our members.
Finally, we also look forward to your participation at the Branch’s Chinese New Year lunch on the 26th Feb 2015. Join us for this festive occasion to celebrate the New Year!
Chairperson, STEP (Singapore Branch), 2014-2015